December 18, 2020

For Saturday, December 19, 2020 it will be business “as usual”. Well, the December usual. 


As of Monday, December 21, 2020 Hamilton will enter a state of lockdown which will bring on significant changes for us at Freewheel Cycle. If you remember March at Freewheel Cycle, this will sound familiar. 


As of Monday there will no longer be any indoor shopping You can order items by email or over the phone for curbside pickup. If this is anything like March, the phone is going to be busy quite often, so please be patient with us as we do our best to keep up with the potential volume of calls and emails. Orders can be paid by credit card over the phone, or by Interac E-Transfer to [email protected]


As no customers will be allowed in the store, we will return to offering service dropoff at the back door by ringing the doorbell. When an available service tech comes to help you, they will collect your contact information so we can discuss all necessary repairs after an assessment. 


We will update further if anything changes in the New Year. 


We are still operating 10:00am – 5:00pm Tuesday – Saturday. Just a reminder our holiday hours are as follows:


December 24: 10:00am – 4:00pm

December 25: Closed
December 26: Closed


December 31: 10:00am – 4:00pm

January 1: Closed

January 2: Closed


Thank you again for your continued support and patience with us as we navigate these ever changing times.

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December 5, 2020 Update

As‌ ‌per‌ ‌the‌ ‌latest‌ ‌regulations‌ ‌for‌ ‌the‌ ‌City‌ ‌of‌ ‌Hamilton:

“‌These‌ ‌Medical‌ ‌Officer‌ ‌of‌ ‌Health‌ ‌for‌ ‌the‌ ‌City‌ ‌of‌ ‌Hamilton‌ ‌issued‌ ‌the‌ ‌following‌ ‌Instructions‌ ‌pursuant‌ ‌to‌ ‌Section‌ ‌2(2)‌ ‌of‌ ‌Schedule‌ ‌1‌ ‌to‌ ‌‌Ontario‌ ‌Regulation‌ ‌263/20:‌ ‌Rules‌ ‌for‌ ‌Areas‌ ‌in‌ ‌Stage‌ ‌2‌ ‌made‌ ‌under‌ ‌the‌ ‌Reopening‌ ‌Ontario‌ ‌(A‌ ‌Flexible‌ ‌Response‌ ‌to‌ ‌COVID-19)‌ ‌Act,‌ ‌2020,‌ ‌S.O.‌ ‌2020,‌ ‌c.‌ ‌17‌ ‌(“the‌ ‌Reopening‌ ‌Ontario‌ ‌Act”),‌ ‌formerly‌ ‌a‌ ‌regulation‌ ‌made‌ ‌under‌ ‌the‌ ‌Emergency‌ ‌Management‌ ‌and‌ ‌Civil‌ ‌Protection‌ ‌Act‌ ‌(“EMCPA”)‌ ‌and‌ ‌now‌ ‌a‌ ‌continued‌ ‌section‌ ‌7.0.2‌ ‌order‌ ‌under‌ ‌the‌ ‌Reopening‌ ‌Ontario‌ ‌Act.‌

Requirements‌ ‌for‌ ‌Retail‌ ‌Businesses‌ ‌not‌ ‌located‌ ‌within‌ ‌Shopping‌ ‌Malls‌

4.‌ ‌Implement‌ ‌active‌ ‌screening‌ ‌measures,‌ ‌except‌ ‌when‌ ‌allowing‌ ‌patrons‌ ‌to‌ ‌temporarily‌ ‌enter‌ ‌the‌ ‌retail‌ ‌premise‌ ‌solely‌ ‌to‌ ‌pick‌ ‌up‌ ‌or‌ ‌pay‌ ‌for‌ ‌a‌ ‌preplaced‌ ‌order,‌ ‌which‌ ‌includes‌ ‌having‌ ‌a‌ ‌person‌ ‌stationed‌ ‌at‌ ‌each‌ ‌entrance‌ ‌asking‌ ‌screening‌ ‌questions‌ ‌in-person‌ ‌before‌ ‌permitting‌ ‌entry‌ ‌to‌ ‌those‌ ‌customers‌ who‌ ‌meet‌ ‌the‌ ‌criteria‌ ‌for‌ ‌entry.‌ ‌Customers‌ ‌who‌ ‌do‌ ‌not‌ ‌pass‌ ‌screening‌ ‌should‌ be‌ ‌advised‌ ‌that‌ ‌they‌ ‌cannot‌ ‌enter‌ ‌the‌ ‌retail‌ ‌business‌ ‌and‌ ‌that‌ ‌they‌ ‌should‌ ‌self-isolate‌ ‌and‌ ‌seek‌ ‌assessment‌ ‌and‌ ‌testing.‌ ‌(Screening‌ ‌is‌ ‌not‌ ‌required‌ ‌for‌ ‌attendances‌ ‌by‌ ‌emergency‌ ‌personnel,‌ ‌inspectors,‌ ‌or‌ ‌enforcement‌ ‌officers.)‌ ‌Active‌ ‌screening‌ ‌is‌ ‌not‌ ‌required‌ ‌in‌ ‌establishments‌ ‌with‌ ‌only‌ ‌one‌ ‌employee‌ ‌and‌ ‌in‌ ‌these‌ ‌cases‌ ‌the‌ ‌attached‌ ‌COVID-19‌ ‌Screening‌ ‌Tool‌ ‌must‌ ‌be‌ ‌posted‌ ‌on‌ ‌the‌ ‌entrance‌ ‌of‌ ‌the‌ ‌establishment.‌

5.‌ ‌The‌ ‌screening‌ ‌questions‌ ‌to‌ ‌be‌ ‌asked‌ ‌of‌ ‌customers‌ ‌to‌ ‌determine‌ ‌if‌ ‌they‌ ‌can‌ ‌be‌ ‌permitted‌ ‌entry‌ ‌to‌ ‌the‌ ‌retail‌ ‌business‌ ‌must‌ ‌be‌ ‌as‌ ‌found‌ ‌in‌ ‌the‌ ‌attached‌ ‌Appendix‌ ‌A:‌ ‌‌COVID-19‌ ‌Screening‌ ‌Tool‌ ‌or‌ ‌be‌ ‌substantially‌ ‌similar‌ ‌in‌ ‌content.‌ ‌Records‌ ‌of‌ ‌screening‌ ‌do‌ ‌not‌ ‌need‌ ‌to‌ ‌be‌ ‌maintained.”‌

As‌ ‌such,‌ ‌entry‌ ‌into‌ ‌Freewheel‌ ‌Cycle‌ ‌will‌ ‌be‌ ‌limited‌ ‌to‌ ‌the‌ ‌‌front‌ ‌entrance‌‌ ‌(bikes‌ ‌for‌ ‌service‌ ‌included)‌ ‌of‌ ‌the‌ ‌store,‌ ‌and‌ ‌screening‌ ‌questions‌ ‌will‌ ‌be‌ ‌asked‌ ‌upon‌ ‌entry.

Don’t‌ ‌forget,‌ ‌we’re‌ ‌open‌ ‌later‌ ‌on‌ ‌Thursdays‌ ‌10:00am‌ ‌-‌ ‌7:00pm‌ ‌for‌ ‌the‌ ‌month‌ ‌of‌ ‌December!

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The State of the Bicycle Industry and Freewheel’s Plan

As many of you may already know, the bicycle industry has seen a MASSIVE increase in demand for bicycles. This has made obtaining new bicycles incredibly difficult, as supply can only increase so much in response to  this heightened level of demand. We currently have over 600 bikes on backorder for next year.. These bikes on order have current estimated dates of arrival ranging from a small amount in the coming weeks, all the way through  August. If we place a new order for a bike today, the estimated date of arrival is currently somewhere between August, and November 2021. 

To attempt to combat this we are highly encouraging anyone who is interested in a bike for next year to place a refundable 25% deposit on a bike that we have on order, so that we can secure you a bike for next year. We want to see you on a new bike and we will attempt to avoid disappointment. When the bike arrives, we will do a sizing, like we have always done, to set the bike up for your body proportions and then you can take it for a test ride, all before reaching the commitment point.  If you find something else before your bike arrives, or aren’t interested in the bike anymore, we will happily refund your entire deposit. 

Already Have a Bike On Order?

Thank you so much, and we appreciate your patience. We have given you an ETA that coincides with what we’ve been told. Some of these ETA dates have shifted, and for that we apologize, but it is out of our control. Trek has sent us this note to provide us with some additional clarity on this:

From Trek:

“a. We continue to do our very best to supply you with ETA dates for bikes. This is a very difficult exercise that most other companies have simply abandoned.

b. The closer bikes are to their actual delivery date, the more accurate our ETAs have been.

i. 1-45 days: Bikes are in transit and dates are typically very good and reliable.
ii. 45-100 days: Bikes are scheduled to be produced, and dates can shift 1-2 weeks.
iii. 100+ days: This is our best estimate. Bikes have been ordered, but not on production schedule.”

As soon as your bike arrives and is built, we will be sure to contact you.  We will continue to offer the same awesome perks you’ve come to expect from your new bike purchase at Freewheel Cycle; basic sizing to ensure the bike is set up for your body proportions and preferences, taxes-in on accessories at time of bike purchase and free basic tune-ups for as long as you own that bike. 

December Hours

For the month of December we will be extending our hours slightly. 

We will be moving to:

Tuesday – Saturday 10:00am – 5:00pm EXCEPTING
Thursday 10:00am – 7:00pm

We know our reduced hours have been difficult for many, and we are so incredibly grateful for your patience as we made it through this year with heavily reduced hours. We are hopeful that the later hours on Thursday will provide easier opportunities for folks to bring their bikes in and more.

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October 8, 2020 UPDATE

As of September 17, Freewheel Cycle will be continuing to allow free range browsing within the store. Customers will be able to move through the store without the assistance of a sales representative if they desire. We will still be limiting the overall number of people in the store at any given time to ensure your safety and ours but this should reduce the queue at the front of the store. Please wait patiently as we work with other customers first. Please keep in mind, you can still place an order online or over the phone if you know what you’re looking for!

  • While our in-store stock remains limited due to the astounding level of interest in cycling right now, if you are planning to test ride a bicycle, please bring your own helmet unless you plan on purchasing one. 
  • As per City of Hamilton By-Law 20-155, you will be required to wear a mask in the store. Please bring your mask with you when you come in.
  • We will still be open Tuesday – Saturday from 10:00 am – 5:00 pm.
  • Bicycle repairs intakes have gone nearly back to normal! If you want to drop off a repair, come in through the front or back door, and up to the back service area where someone will be ready to assist you and take a look at your bicycle. As of November 12, our expected turnaround is under a couple of days, assuming all parts necessary are in stock.

While it’s not quite business as usual, we’re even closer now! Thank you to everyone who has continued to be patient with us and continued to support us.

With much love,

The Freewheel Cycle Team


Below is a list of all of the bikes that we have available in the store:


  • ’20 Salsa Warbird Carbon Apex – 54.5cm – Light Blue – $3,499.99
  • ’21 Trek Checkpoint SL 7 – 54cm – Rage Red – $7,499.99


  • ’20 Salsa Rustler SX Eagle Aluminum – Large – Blue – $3,599.99


  • ’20/21 Electra Townie GO! 7D Icy – Icy Blue – $2,149.99
  • ’21 Electra Townie GO! 8D EQ Step Thru – Turquoise – $2,849.99
  • ‘20/21 Trek Verve+ 2 Step Over – XL – Matte Alpine Blue – $3,299.99
  • ’21 Trek Verve+ 2 Low Step – Large – Metallic Gunmetal – $3,299.99
  • ’21 Trek Allant+ 8 Stagger – Medium – Matte Metallic Gunmetal – $5,399.99
  • ’21 Trek Allant+ 7 – Medium – Nautical Navy – $4,799.99
  • ’21 Trek Allant+ 7 Low Step – Medium – Nautical Navy – $4,799.99


  • ‘19 Trek Powerfly 5 – 17.5”/Medium – Black/Blue – $4,899.99 – $3,500
  • ‘19 Trek Powerfly 5 FS – Ex Demo Bike- 15.5”, 17.5” – Grey/Black – $6,099.99 – $4,400


  • ’21 Trek Wahoo 26 – Purple Flip – $599.99
  • ’21 Trek Precaliber 16 – Roarange – $319.99
  • ’21 Trek Precaliber 16 – Pink Frosting – $319.99
  • ’21 Trek Precaliber 16 – Ultraviolet – $319.99
  • ’21 Trek Precaliber 16 – Black – $319.99


Bike stock updated November 17, 2020, at 10:29 am

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Freewheel Cycle Spinning and COVID-19

After much deliberation amongst the staff and spin instructors, given the growing concerns of COVID-19, we at Freewheel Cycle feel that it is within everyone’s best interest that we cancel the remainder of the spin classes for this 2019/2020 season. While we initially considered cutting class sizes down, the close proximity that the spin studio puts everyone in seems too close for comfort at this time. If the situtation improves with enough time for us to start classes again in a meaningful way before the end of spin season we will, but that decision is out of our hands at this point.

We sincerely apologize for any inconvenience that this may cause, but ultimately the health and safety of our staff and customers is of the highest priority for us. We are updating cleaning protocols in store because of COVID-19, but they simply aren’t enough when it comes to spin classes.

We thank you all so very much for a great 2019/2020 spin season this year and we hope to see you again next year!

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Women’s Learn To Mountain Bike Course

Join Freewheel’s Trek Women’s Advocate Team for a weekend of learning how to mountain bike. PMBI certified instructors Mari Evans and Melanie Poel tackle the core riding skills of shifting, braking, climbing, descending, cornering, and clearing small obstacles.

Day 1 – We spend the morning at a local park developing bike handling skills and the afternoon learning about basic bike maintenance, and women’s specific cycling topics.

Day 2 – We take our new mountain biking skills into the real world on the trails at Christie Lake Conservation Area.

Saturday May 30 9:00am – 4:00pm (lunch included)
Sunday May 31 9:00am – 12:30pm

Cost: $150

Stop by the shop or call for more information! 905-628-5126

Can’t make it to Women’s Learn To Mountain Bike Course? Why not book a lesson instead?

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February Cleaning Special

Although it certainly does not feel like winter yet, spring is around the corner. To have your bike looking and feeling like new on the first sunny day, we are offering a February Cleaning Special.

With the purchase of any of our Tune-Up packages,
we offer a FREE Cleaning!
For the Basic Tune-Up, we offer a FREE Basic Cleaning ($30 Regular Price), and for the Complete Tune-Up, we offer a FREE Complete Cleaning ($50 Regular Price).

The Basic Cleaning includes a clean and polish of your frame, fork, rims, hubs, and other components, as well as on the bike cleaning of derailleurs and chain.

The Complete cleaning consists of a clean and polish of your frame, fork, rims, hubs, and other components, as well as the removal and cleaning of your drivetrain in an ultrasonic cleaner. This ultrasonic drivetrain cleaning will prolong the wear of your drivetrain, and ensure that you start the season leaving last year’s grime behind.

If your bicycle only needs a Basic Tune-Up, however, you would like a complete cleaning, then we offer the Complete Cleaning for the price of a Basic Cleaning ($30) during this period.

For bicycles purchased at Freewheel Cycle that are eligible for free Basic Tune-Ups, and that is all that they need, we offer the Complete Cleaning for the price of a Basic Cleaning ($30) during this period.

We hope to see you soon with a bike ready for its before photos!

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Visit Our Demo Centre To Try Zwift!

With colder weather upon us, many riders want to explore indoor riding options. Now you can immerse yourself into an all-new indoor training experience with Zwift! From the warmth and comfort of your own home, you can explore virtual worlds, train with structured workouts, and meet your friends online for social group rides. We have a Saris H3 Trainer setup running Zwift so you can visit Freewheel to try before you buy. You’re going to love it!

If virtual training isn’t your cup of tea, you can always sign up for our in-house spin classes for a more analog, face-to-face experience.

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Yuletide Bike Ride

On Saturday December 7th we will be winding our way through the festively decorated streets of Dundas on our decorated bicycles.  Bring your family and join us as we will be celebrating the season with a bike ride followed by hot chocolate and homemade cookies.  

This free event is open to all ages, covering 7km of the most sparkly neighbourhoods, some of which have moderate hills.

Donations of food, clothing or unwrapped toy will be accepted for the AM900 CHML Children’s Fund/Christmas Tree of Hope and will be dropped off at the Dundas Fire Station 23 at the beginning of our ride!

New for this Year! Prizes for Best Dressed Bike; Worst Christmas Sweater; Most Food Donated; and Most Toys Donated.

  • 4:30    Meet in the back parking lot of Freewheel Cycle in Dundas
  • 5:00   Our seasonal pedalling parade begins winding through town to enjoy the light displays.  First stop, the Dundas First Station 23 to drop off our donations. 
  • 6:30   Back at Freewheel for cocoa, homemade Christmas treats and a social time with your favourite ride leaders and Freewheel Staff

What you need:

  • Sign the online event waiver:
  • A bicycle suitable for the conditions
  • LIGHTS on you and your bike!!
  • Cycling specific helmet
  • BYO-Mug for hot chocolate
  • Attire appropriate for the weather
  • Must be able to ride ~8km; 100m of climbing
  • Bike decorations and festive attire encouraged
  • Donation of food, clothing or unwrapped toy 
  • Holiday spirit!

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